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This site has the following in the homepage, "Grips Pads Stocks." Our analyzers noticed that the web site also stated " The largest inventory from hundreds of manufacturers! Left 9px; top 24px; width 350px; height 200px;." The Website also stated " We will call you when the. For your gun to arrive in-store. On all guns, due at pickup. It is your responsibility to. Be certain your purchase is legal! Fees apply for cancelations. Ruger 3340 SR9E Standard Double 9mm 4. 1 17 1 Black Polymer Grip Blued." The website's header had assault rifles as the most important keyword. It was followed by machine guns, gun dealer, and firearms which isn't as highly ranked as assault rifles. The next words the site uses is firearms dealer. firearms was also included and will not be understood by search parsers.